Gary you've walked through how your primary objective at Bombas right now is to continue improving conversion rates, and simplify the international operations. I'm going to show you how we support and enable Checkout Optimization and Internationalization on the Shopify Platform:
Social commerce is constantly evolving as you've experienced Tim, old platforms create new standards and new platforms begin trending. On Shopify we handle the heavy lifting of integrating Social platforms directly so that you don't have to build integrations manually. We also offer tools to test new purchase journeys like subscriptions or replenishment programs. I'll show you what that looks lin in Shopify today:
The current Bombas ecommerce stack is a product of real engineering investment Nick, and nobody knows it better than you. You and your team of Engineers have created an impressive machine, but I want to show you how we can shift effort that's currently maintaining that machine to building new features and functionality. I'll give you a quick overview of how Developer-friendly Shopify is and show you what you could expect a future architecture to look like on our Platform: