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Shopify
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Welcome

Framing

Assumptions

  • This is not a formal RFP response.
  • All three stakeholders — Director of E-commerce Gary Abbot, Director of Marketing Tim Keelan, and VP of Engineering Nick Zhang — have equal say in the decision making process.
  • Our Shopify AE was not able to attend the meeting today.
  • Bombas has seen the Shopify admin before at a high level.
Shopify × Bombas
Today's Agenda
  1. What We've Heard
  2. Overview of Shopify
  3. Demo
  4. Q&A
  5. Next Steps
Nate Holland
Nate Holland
Enterprise Staff Solutions Engineer, Shopify
LH
Luke Helper
Account Executive, Shopify
Section 02
What We've
Heard
What We've Heard

Our Last Conversation

01

Improving Checkout Conversion Rates: Gary

Gary you've walked through how your primary objective at Bombas right now is to continue improving conversion rates, and simplify the international operations. I'm going to show you how we support and enable Checkout Optimization and Internationalization on the Shopify Platform:

  • Checkout Extensibility and the Checkout Customizer
  • Managing Global Catalogs & Price Books
02

React to Culture & Tap Into Recurring Value: Tim

Social commerce is constantly evolving as you've experienced Tim, old platforms create new standards and new platforms begin trending. On Shopify we handle the heavy lifting of integrating Social platforms directly so that you don't have to build integrations manually. We also offer tools to test new purchase journeys like subscriptions or replenishment programs. I'll show you what that looks lin in Shopify today:

  • One-click installs for each Social Platform
  • Shopify Subscriptions to power recurring purchases
03

Unleash Developer Productivity: Nick

The current Bombas ecommerce stack is a product of real engineering investment Nick, and nobody knows it better than you. You and your team of Engineers have created an impressive machine, but I want to show you how we can shift effort that's currently maintaining that machine to building new features and functionality. I'll give you a quick overview of how Developer-friendly Shopify is and show you what you could expect a future architecture to look like on our Platform:

  • Themes + API Coverage
  • Future State Architecture
Section 03
Demo
01 — Store Ops

Improving Conversion Rates

The Checkout Customizer

Markets & Internationalization

02 — Marketing

Moving at the Speed of Social

One-Click Social Channels

Recurring Purchases

03 — Technical

Unleashing Developers

Safe, Version-Controllable Theme Management

Developer Resources

Current State Architecture
Current State Architecture
Future State Architecture
Future State Architecture
Open Discussion
Q&A
Wrapping Up

Next Steps

Shopify
Luke will send over the Shopify contract
Bombas
Bombas to share any follow-up questions
Shopify + Bombas
Connect next week
Shopify × Bombas
Thank
You
Shopify × Bombas